yazadjal.com

I’ve always found it nice to see people I know start blogs. And when they are editors of a youth magazine (with a sharp eye for observation), I know I’m in for a treat. Rashmi Bansal of Jam Magazine has started a blog called Youth Curry where she’d like to

go beyond the superficial level and get under the skin of the young Indian.

She starts off by fisking an article in Brand Equity and follows up with some observations on mobile phones and teen marketing.

Thanks Dina for the pointer!